How does Facebook and Instagram News feed Algorithm work
Social media marketing is very important for a business. But not knowing some things we cannot do social media marketing well. One of them is not known about algorithms. For example, in a Facebook news feed, how much algorithm has a post that preceded.
If you know the Facebook and Instagram algorithm, then your marketing will be much easier in this social media. Mark Zuckerberg said in 2014 that they are content that shows a user who is interested in the user. To provide better service to users, they are constantly trying to understand the user’s behavior or behaviors and accordingly create news feeds accordingly. So, to do social media marketing successfully you must know about their algorithm.
How Facebook Algorithm Works:
The button that Facebook is using since 2007 to understand the behavior of Facebook is like button. Like this button, a user reveals his liking to Facebook. This is the first time Facebook engineers could understand which post users would have liked and no post was disturbed. After that, the reaction button was used by Facebook to understand the behavior of the user more easily. Through this, Facebook can understand its users’ likes, smile, distractions, etc. and create news feed accordingly. Even after clicking on the post, the user understood the choice of the user. Like a picture clicked by the user but did not like it, it is also regarded as a good friend of Facebook.
Relative score:
Facebook does not justify its News feed through likes or reactions, depending on many more such as comments, shares, hype, even spamming reports.
Facebook creates a postal relation with you and gives you a score. Creates a news feed according to that score. When you log in to Facebook, your news feed is created from thousands of posts through that relieving score.
Priority:
There has been a new change in the Facebook feature since July 2015. That is, “see first”. This allows you to dominate your friends, ie those who first want to see the post after logging in, their new posts will first appear in your News feed. To do this, go to the downward facing arrow and click on News Feed Preferences. Then look first at your choice of friends, whose posts you always want to get in news feed.
How much time does a post cost?
Based on the amount of time a user sees a post, the Facebook News Feed creates. If users use more time to read or see a post, then Facebook sees that post as positive and shows up on News feed.
Video Engagement:
In 2015, Facebook made a survey that how users responded when they gave a video to News feed. The survey found that most users do not like very much, do not comment or even share. Since the engagement is important for creating News feed, another method used for Facebook videos. If a user launches the audio, gives full screen mood or launches quality high definition, Facebook thinks he likes this kind of video and Facebook gives such video to his news feed.
How does the Instagram algorithm work?
Like and comment post:
The more the like and the comments in the post, the more important is the postal algorithm. And based on this like and comment, the Instagram algorithm news feed creates.
Relation:
The relationship with your followers is most important to you in the Instagram algorithm. Your post will be quickly moved to the News feed, which relates more to you, the more you comment on your post.
Quality is real:
Regardless of any type of social media or any type of algorithm, the fact is that your post quality should be fine. Because the quality is good, the post will like, comment, share. Then the algorithm will bring that post to the news feed. Specifically, marketers should be more careful about their content while marketing. Content is interesting, entertaining, comes in handy or answers different questions. Then all social media algorithms will reach your post to the customer or customer.
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