Instagram Eye-Opening Stats
Digital marketing changes very fast, so it’s significant to stay caught up by new platforms, strategies as well as tactics.
One thing that can be tremendously helpful while trying to stay ahead of the game is keeping an eye on stats – however you continually need to be cautious and consider the source of said statistics, they can aid you predict trends and isolate chances in the market to make an influence.
- 70% of Hashtag on Instagram Are Proprietary
Brand engagement is especially higher on Instagram than additional social channels. Brands have accepted this as well as decided to install their own hashtags to aid organize the chat.
Keep this in mind while planning campaigns in 2018 – having a campaign-precise hashtag can be very valuable while tracking performance.
- 71% of US Industries Are Using Instagram in 2017
Brand saturation on Instagram is continually rising, bringing additional competition.
With more than a million brands currently marketing on the platform, it’s more significant than ever to tell your story in a convincing way that will provide users a visual image of why you’re exclusive.
- 80% of Users Follow As a minimum One Business on Instagram
As well-known, more brands are embracing Instagram, and the data displays that users are open to linking with them.
Ponder Instagram an exclusive opportunity to place your brand in an field where social consumers really don’t mind interrelating with it.
- Instagram Anticipates to Accrue $4 Billion in Mobile Advertisement Revenue in 2017
Businesses that are not testing advertising on Instagram are missing the boat.
As rivalry increases, so does the price of clicks and engagements. We extremely recommend assigning some budget to Instagram advertisements while the cost per outcome is reasonable.
- Posts with a Location Acquire 79% More Engagement
Want to get further engagement on your Instagram Posts? Tag a location.
This aids users find it in search plus is proven to statically upsurge engagement.
Location tags moreover work in Instagram Stories
- 70% of Instagram Posts Do not Get Seen
Set a reliable posting schedule, use suitable hashtags, tag proper accounts and use location tags to confirm that your content has a well chance of getting in front of your target viewers.
- Instagram Photos Create 36% More Engagement than Videos
However it seems like video is taking over the web, photographs still get more engagement on Instagram. This might be due to data usage otherwise user attention span. We recommend using both photographs and videos wherever possible.
- 65% of Top-Performance Instagram Posts Feature Products
In spite of the old adage that “social media is not for selling” the topmost Instagram posts feature products in them. Currently, this does not mean that you must blast all your goods crossways your account, however it does mean that you must be aware of using images which display the functionality of your products, otherwise re-posting (with credit) user generated content that might feature your items.
- Photographs through Faces Get 38% Additional Likes
People like to see persons in Instagram posts.
From personal experience by large national brands, custom imaginative tended to perform worse, engagement-wise, than a genuine image focused around people.
Humanize your Instagram content as well as nab more engagement.
- User-Generated Content Has a 4.5% Greater Conversion Rate
Studies have revealed that leveraging user created content can upsurge overall engagement, lower cost per click metrics plus increase click over rates for paid advertisements.
- One-Third of Youths Say Instagram is Their Most Significant Social Network
Snapchat is all the rage, by progressively more profile pics of persons as well as brands on the likes of Twitter plus Instagram showing snap codes in its place of their unique pictures otherwise logos. Using a snap code both line up your social profile individuality with that of Snap chat users and moreover serves a useful purpose of permitting Snapchat users toward easily friend you. What is lost in all of this is that Instagram remains to be equally significant to millennials.
- Instagram User Engage through Brands 10 Times Additional Than on Facebook.
Founded on all of the overhead Instagram statistics, it must come as no astonishment that Instagram garners additional engagement on regular from users than any additional social network. Though this number was downcast in 2015 before associated to 2014, it still displayed that Instagram engagement was second toward none – as well as was ten times grander than that of Facebook.
- Complete Time Expended by Millennials on Instagram 2nd Merely to Facebook
Marketing specialists love “stickiness,” otherwise the aptitude of a site toward keep its users stuck to it for protracted periods of time. Millennials particularly are moving away from TV to the Internet, plus Instagram is one of the topmost three sites that investigation shows Americans aged 18 toward 34 spend the maximum time on. The similar study also displayed that however its “stickiness” was somewhat behind Snap chat, it had the 2nd biggest study afterward Facebook, representing that entire time spent on Instagram was second merely to Facebook.
- 54% of Millennials Bought Product afterward seeing them on Instagram
A latest study found that Millennial were the maximum responsive age group to posts on Instagram, by a whopping 68% of 18-24 year-olds telling they were more probable to buying an item if somebody they followed on Instagram shared it. 54% of respondents told they bought products afterward noticing them on Instagram.
- Instagram Usage Has Doubled over Year after Year for Two Years.
Instagram endures to have faster growth over the previous two years, as said by this study. Newer platforms for example Snapchat appeal to a diverse audience owing to a slightly diverse format, and so do not actually take away from the image minded adolescence culture Instagram has constructed.
If your main key performance pointers are moving in the correct direction, your transformation rate is sure toward follow. Give a human touch toward your Instagram content (particularly ads) as well as use a little UGC.