Why Do You Need to Buy Yelp Reviews
Money is able to purchase a lot of things. But money can never buy you good reputation especially when it comes to Yelp. Things could have been so simple if you could just be able to pay for some positive reviews on your Yelp page or if you could give discounts and prices to your customers so that they throw positive reviews.
This would enable you to acquire new people on your page, and they will be so much impressed by your products and they are likely to write their own real reviews. But in Yelp things don’t work that way at all. It might be possible for you that a few paid reviews might go on undiscovered and help improve your business by getting more reviews, but if you are caught, you might end up damaging your business image and reputation.
How Yelp Works
Yelp is the most review trusted site of all the online platforms out there. This is what makes it so popular. Yelp hosts more than 135 million reviews as well as counting. It is used around the globe for all varieties of businesses. Yelp team knows that people will not value reviews if they are not sure if they can be trusted and that makes the Yelp team so much concerned about the liability of the reviews on their platform, and it has imposed high restrictions and policies around fake reviews.
Identifying Fake Reviews
The platform uses very a complex algorithm to analyze the reviews posted on it and then jots out reviews that are fake or in any way untruthful. This algorithm sometimes makes some errors which result in the filtering of real reviews in some of the cases.
The system uses a lot of data points and artificial intelligence to identify fake against real reviews. Yelp does not share how its system works which means it is very hard to fool it. In Yelp even paying people with real Yelp profiles to write reviews might end up triggering a review on your page’s activity and that can get you into deep trouble.
If you determined to take a chance and buy Yelp reviews. What might happen is that they will post on your Yelp page and people will see them? This is unlikely to happen when it comes to reality but those reviews are likely to be filtered out only within a few days of being posted, and therefore customers will never see them.
That means that you will lose the money that you spent on buying those reviews. You will be one of the luckiest men out there if the all thing ends likes this because the alternative is much worse because Yelp has a Consumer alert program that lets people know about businesses’ unethical dealings. So due to this program, your page might be flagged for false reviews whereby Yelp will post a large banner on your page to inform all the visitors about your shady dealings.
The banner will stay there at least for three months, and during that time a lot of potential customers will see it and will always remember that you are not to be trusted because you tried to buy reviews. Apart from that also exchanging money or other incentives to get reviews can land you in hot soup having to deal with the Federal Trade Commission.
Why Yelp Works that way?
If you had ideas about buying Yelp reviews now that sounds like a bad strategy but remember it is all about reminding you how powerful and strict is Yelp and why does it do this. All this aims at improving your online reputation. Brands, companies, and people who are using the site know how much the Yelp team is devoted to letting only the real reviews from real customers to be posted on its site. So this makes people have trust on all reviews that are posted on the site. So make sure that you only get reviews from real customers without having to do some tricks.
How to get good reviews using the right ways
If you have produced good service and products to your customers, you are likely to get good reviews. But remember do not concentrate much on only getting Yelp reviews and forget doing other important things that will push your business forward.
Also, you have to work hard on other social media platforms besides Yelp-like Facebook, TripAdvisor, Google, and many other review sites. The combination of this entire site will make up the entire online review of your brand profile, and they will lead you to potential customers. So you must focus get positive reviews on all major platforms.
You can use automated systems like Reputations taker to help you do the hard work of getting reviews on your page. This tool sends your customers a single survey question and directs those who have a positive experience to your review sites of your choice so that they can write reviews while their experience is still very fresh on their minds. This will eventually help you to get a lot of positive reviews, and it has no risk so there is no need of paying for reviews which might get you in trouble.
Make sure that you always have a budget for improving your business, and that should not include buying reviews. Paying for reviews with either cash or incentives to real customers is likely to backfire because of yelp’s complex algorithm that monitors every activity running on the site. The site will always identify and filter the fake reviews, and you might end up ruining your business reputation, and that will cost you a lot of customers and eventually drop in sales.
Your reputation cannot survive by depending on buying fake reviews, use necessary means and accepted tools and strategies to acquire reviews. This will assist you, in the long run, you are likely to make your business grow and earn a lot of customers. Remember that shortcut is always a wrong cut so do not take shortcuts.
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